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Support the amount requested with information such as purchase orders, estimates from suppliers, rate sheets and marketing results. Marketing plans are important because they explain the marketing message, identify the target market, and explain the strategies that that marketing team will use to promote the business as a whole as well as each individual service or good. Pages. Marketing Plan. SECTION VII Marketing Tactics /Action Plan (see chapter 9) This section states what will be done, who will do it, when it will be done, and how much it will cost. involved. (It has surprised us, too!) Tell Me What Issues You Are Facing. Excel Marketing Budget Template. PART 1: Your Book Marketing Plan Elements It helps to understand the seven book marketing plan elements before using your fill-in-the-blanks template on page 5. A marketing budget plan estimate in Excel is a simplified editable document that acknowledges that marketing itself doesn’t exist in a vacuum. 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