The Toyota Way is the first book for a general audience that explains the management principles and business philosophy behind Toyota's worldwide reputation for quality and reliability. Marketing expert Martha Barletta presents a business case for why marketing professionals should focus their undivided attention on the largest untapped market in the world - women. Found inside – Page iThis book addresses these issues and shows, in detail, the way to develop a manufacturing strategy, to test market/manufacturing fit and to cope with the dynamic nature of today's markets. This title is a text-reference for advanced students and practitioners involved in operations, inventory control, production control, and physical supply in manufacturing. This textbook provides an account of intellectual property law. This important collection provides an authoritative review of the key issues affecting poultry meat quality in production and processing. 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