Found inside – Page 117FOOTBALL. Sponsorship has seen significant growth as a tool in the marketing ... such as Emirates or Samsung, choose to sponsor football teams for a number ... Found inside – Page 100The football industry To explain the rationale behind Emirates' Airlines sponsorship agreement with Arsenal Football Club for the naming rights of Arsenal's ... Found insideSponsorship appears to be an integral component of Emirates« brand ... Football is the nation«s most popular sport and Mintel (2004) calculated that around ... Found inside – Page 92... year naming rights for London's Arsenal Football Club's new stadium, which was opened in 2006 in parallel with an eight year Emirates shirt sponsorship ... Found inside – Page 63Sega proposed a sponsorship deal to football referees, which involved them ... new stadium was named Emirates Stadium, after the sponsors, Emirates Airline. Found inside – Page 247“What It Takes to Be Consistently Successful in College Football. ... “Win or We'll Cut Sponsorship, Arsenal Warned by Main Backers Emirates.” Mail Online. Found insideBOX 13.3 DUBAI USES SPORT SPONSORSHIP BY EMIRATES AIRLINES AS PART OF A GLOBAL ... Other soccer partnerships include the Asian Football Confederation, ... Found inside – Page 14Analysis News Shirt measures The shirt - sponsorship market has begun to suffer the fallout from the downturn . By Ed Kemp T Sean Dempsey / PA Wire / PA Photos SAMSUNG Emirates he prolific global expansion of English football's ... Found insideBut Emirates has delivered consistently through worldclass service and an ... Emirates and Arsenal Football Clubsigned the biggest club sponsorship in ... Found inside – Page 66Barclaycard sponsor the football Premier League in England. ... The Dubai-based Emirates Airlines has entered into a number of high profile sports ... Found insideinclude the three Persian Gulfbased carriers, Emirates Airline, Etihad Airways, and Qatar Airways. ... Emirates also provides arts and culture sponsorships. Found inside – Page 22Through either outright ownership or sponsorship, European football clubs have ... Sheikh Mansour of the United Arab Emirates ruling Abu Dhabi family. Found inside – Page 9Nearby, the new cable car crossing over the River Thames known as the Emirates Air Line is sponsored by the Dubai-based airline. This 10-year deal worth £36 ... Found inside – Page 153Emirates' sponsorship of all Fifa tournaments, including the Fifa World Cup, aims to help promote football and ensure that it is accessible to the billions ... Found inside – Page 63Starting in the 2006/07 season , the partnership includes ' Fly Emirates ' shirt sponsorship for eight years and stadium naming rights for the next 15 years . Arsenal will also set up a football academy in UAE as part of the partnership . Emirates ... Found inside – Page 138... meets a stadium name change, for example, for sponsorship reasons—which it usually does. The Emirates of Arsenal FC is just known as the Emirates. Found inside – Page 168In addition to the abovementioned sponsorship of the FIFA World Cup, ... Indeed, “the Emirates” has entered the European football lexicon just as “the ... Found inside – Page 115Football Football remains one of the main sports of the Emirates sponsorship portfolio, including partnerships with some of the greatest European football ... Found inside – Page 1983The ambushing strategies of sponsoring subcategories and event media ... For example, although Emirates Airlines wasthe Official Airline of the 2010 ... Found inside – Page 66Barclaycard sponsor the football Premier League in England. ... The Dubai-based Emirates Airlines has entered into a number of high profile sports ... Found inside – Page 292Manchester City in the English football Premier League is owned by an Abu Dhabi royal. ... Emirates' sponsorship of the three biggest international cricket ... Found inside – Page 146There are different levels of sponsorship, and different sizes of team. ... most noticeable part of the Emirates' sponsorship – at least for non-football ... Found inside – Page 142Internationally, these companies can also be found sponsoring sports (QNB ... sponsor a host of sports from cricket and tennis to football (Emirates, ... Found insideEmirates sponsors a number of football teams around the world and in 2015, ... To help activate the sponsorship, Emirates branded one of their A380 aircraft ... Found inside – Page 123(10) AC Milan and Fly Emirates—£52 million over five years Fly Emirates, who, incidentally, are fast becoming the biggest name in football sponsorship, ... Found inside – Page 195women's football 43; World Cup (2002) 2, 40, 46–8, 89 sponsorship, AFC 107, ... 172 United Arab Emirates 131 United Arab Emirates Football Association 94, ... Found inside – Page 36Whether it's a bank sponsoring women's sport to target female customers and ... They commonly sponsor football stadiums and football teams in particular. Found inside – Page 106and the sponsoring corporation receives the financial benefit from their ... In the United Kingdom, Emirates Airlines contributed £100 million for the ... Found inside – Page 173With respect to the sponsorship of club shirts (or jerseys), ... £10 million annually through partnership with Emirates Airlines (Unlucan, 2015, p. 45). Found inside – Page 149Models of Football Governance and Management in International Sport David Hassan, ... while the equivalent at the Arsenal's Emirates stadium was £885. Found inside – Page 67Barclaycard sponsor the football Premier League in England. ... The Dubai-based Emirates Airlines has entered into a number of high profile sports ... Found inside – Page 559Examples of sponsorship activities include: The Arts Social and Community ... ITV1 Emirates and Arsenal FC Accenture and Tiger Woods Sponsorship can be on a ... Found inside – Page 363... sponsor in return for advertising privileges associated with the event. Emirates Airline sponsors several European football clubs including real Madrid, ... Found inside – Page 115In 2012, the value of sponsorship deals secured by football properties increased by 59 ... Commenting on the renewal of Emirates' relationship with Arsenal, ... Found inside – Page 113Sponsorship in a National and International Environment Christian Lucas ... Volkswagen, Emirates) have various other sponsorships even outside of the sports ... Found inside – Page 302FOOTBALL 1 1 1 Like any other sporting nation , the UAE has a huge ... and sponsorship deals with Dubai Holding and Emirates airline have been signed . Found insideNo one seems to question why a London football club should play in a stadium named after an Arabian airline. Emirates' sponsorship of cricket umpires is ... Found insideThe fans do not fly Emirates, the tourists do. Typical sponsor industries are beverages, telecommunications, clothing, finance (credit cards), ... Found inside – Page 67Barclaycard sponsor the football Premier League in England. ... The Dubai-based Emirates Airlines has entered into a number of high profile sports ... Found insidePresenting the most amazing football facts from the last 160 years Paul ... andeven stadium sponsorship (think Reebok Stadium, Emirates Stadium) is ... Found insideThe new geography of football includes the Reebok, Emirates, Britannia and Etihad. However, sponsorship possibilities do not end there. Found inside – Page 174... of the sponsorship—particularly if motivated by personal goals (viz., ... £100 million for Emirates Airlines to sponsor Arsenal's new football (soccer) ... Found insidestadium naming rights sponsorship can be seen by fans to harm the ... named football stadia in the UK are newly built, such as Arsenal's Emirates Stadium ... Found inside – Page 75... by sponsoring Arsenal's football stadium and renaming it as the Emirates and with their shirt sponsorship of the biggest football team in the world, ... Found inside – Page 65T-shirt sponsorship, the most visible and perhaps the most effective mode of product advertising, has also become a valuable source of income for football ... Found inside – Page 110Promotion could be carried out by means of company sponsorship of open door ... Emirates, sponsorthe Arsenal Football Club (England), Aon Corps sponsor ... Found inside – Page 237Such is the demand to sponsor some football events that as well as the teams, the ball, the stadiums (e.g. Aviva Stadium, Dublin; Emirates Stadium, ... Found inside – Page 22A case in point is the Arsenal Football Club's Emirates Stadium, where Emirates Airline renewed its sponsorship agreement in 2012 for 150 million pounds ... Found inside – Page 57Hammam as the president of the Asian Football Confederation between 2002 and ... Dubai's Emirates Airline, meanwhile, spent more than US$100 million over ... Found inside – Page 76In a similar pose, participants also noted that football clubs were likely to ... Riverside Stadium until 2002 due to a themed sponsorship agreement with ...
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